APMA

The APMA is Canada’s national association representing OEM producers of parts, equipment, tools, advanced technology, and services for the worldwide automotive industry.

APMA

The APMA is Canada’s national association representing OEM producers of parts, equipment, tools, advanced technology, and services for the worldwide automotive industry.

Challenge
As a growing brand and a thought leader APMA needed to have their online brand reflect who they are.
APMA has had its roots in the Canadian automotive space since 1920’s. The company wanted to redesign their website to focus more on their upcoming ventures through focused visual communication.

The original website was a template-based site having a generic visual feel. The company wanted the website to resonate with investors and companies interested to be partners in the Canadian automotive growth story. The new website was intended to be more of a reputation platform for APMA.
Solution
The website was designed and developed with the goal to present the company as a growing industry leader
At the inception of the project, we focused on building wireframes and detailed sitemap that helped us establish the foundation of the website. Further, we focused on making mock-ups that aligned with the brand guidelines and brand messaging.

The images were carefully chosen to represent the ‘BIPOC’ communities with an aim to be inclusive. Accessibility was taken into consideration during the design stage. The ‘History’ was designed with a visual timeline which made the content more relatable and approachable.

Custom WordPress CMS (Content Management System) was used for the site to make updates and uploads easy. The site was carefully converted into a responsive site which was tested across multiple devices. The site provided an excellent example of rebranding from a basic template to a custom, brand-focused site.

“Team Kloman did an amazing job on making our thought leadership assets. The whitepapers were designed with careful understanding of our service sectors.

apma

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