APMA

The APMA is Canada’s national association representing OEM
producers of products and services for the worldwide automotive industry.

The APMA is Canada’s national association representing OEM producers of products and services for the worldwide automotive industry.

APMA

The APMA is Canada’s national association representing OEM producers of products and services for the worldwide automotive industry.

Challenge
A corporate whitepaper is one of the effective tools when communicating the brand’s research and ideas.
They are often used to leverage the brand as a thought-leader in their respective operational sector. The APMA were looking at reaching a wide audience of automotive manufacturers with their ‘Cyberkit’ consisting of four newsletters.

The whitepapers were expected to resonate with the companies and position APMA as thought-leader in the OEM space.
Challenge
A corporate whitepaper is one of the effective tools when communicating the brand’s research and ideas.
They are often used to leverage the brand as a thought-leader in their respective operational sector. The APMA were looking at reaching a wide audience of automotive manufacturers with their ‘Cyberkit’ consisting of four newsletters.

The whitepapers were expected to resonate with the companies and position APMA as thought-leader in the OEM space.
Solution
Our focus was on creating a set of newsletters that were part of a series and followed a consistent design and content flow.
We began with benchmarking whitepapers of corporate brands to understand the visual style and content flow of the content.

With the help of InDesign, we created a set of rules for character style, paragraph style with regards to brand guidelines. This helped us roll out the content with ease.

Our focus was on making the Cyberkit whitepaper a research-based document that reflected the strength and expertise of the directors and leadership team.

“Team Kloman did an amazing job on making our thought leadership assets. The whitepapers were designed with careful understanding of our service sectors.

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APMA
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