Challenge
A corporate whitepaper is one of the effective tools when communicating the brand’s research and ideas.
They are often used to leverage the brand as a thought-leader in their respective operational sector. The APMA were looking at reaching a wide audience of automotive manufacturers with their ‘Cyberkit’ consisting of four newsletters.
The whitepapers were expected to resonate with the companies and position APMA as thought-leader in the OEM space.
The whitepapers were expected to resonate with the companies and position APMA as thought-leader in the OEM space.