Branding and Strategy

Brampton Crematorium & Visitation Centre, is a service provider
specializing in funeral, cremation, and memorial services.

Brampton Crematorium & Visitation Centre, is a service provider specializing in funeral, cremation, and memorial services.

Branding and Strategy

Brampton Crematorium & Visitation Centre, is a service provider specializing in funeral, cremation, and memorial services.

Challenge
BCVC’s as a brand has positioned themselves as a place that serves a diverse set of cultures for authentic and tailored funeral needs.

The old branding icon and symbol inclined more towards luxury while the font suggested banquet/wedding hall.

The key challenge was to make the new brand reflect the same ethos of the phoenix bird while making it more peaceful and calming.

Challenge
BCVC’s as a brand has positioned themselves as a place that serves a diverse set of cultures for authentic and tailored funeral needs.

The old branding icon and symbol inclined more towards luxury while the font suggested banquet/wedding hall.

The key challenge was to make the new brand reflect the same ethos of the phoenix bird while making it more peaceful and calming.

Solution
We created multiple options for the simplified version of the Phoenix symbol. We focused on making the shape relevant and easy to remember.
One of the ways we arrived at the desired shape was through A/B testing. We created 7 options and placed a set of 10 emotions the shape could convey. The emotions were ranging from ‘Exciting’ to ‘Somber’ and ‘Peaceful’.

The logo which received the most approvals based on the right choice of emotions was chosen for further treatment.

“We started working with Kloman for our brand rebranding. The process was driven by sector insights and the value the new brand will bring to the organisation.”

Solution
We created multiple options for the simplified version of the Phoenix symbol. We focused on making the shape relevant and easy to remember.
One of the ways we arrived at the desired shape was through A/B testing. We created 7 options and placed a set of 10 emotions the shape could convey. The emotions were ranging from ‘Exciting’ to ‘Somber’ and ‘Peaceful’.

The logo which received the most approvals based on the right choice of emotions was chosen for further treatment.

“We started working with Kloman for our brand rebranding. The process was driven by sector insights and the value the new brand will bring to the organisation.”

pink-attitute

Next

Pink Attitude Evolution
UI/UX Design and Development