Brampton Crematorium

Challenge

BCVC’s as a brand has positioned themselves as a place that serves a diverse set of cultures for authentic and tailored funeral needs.

The old branding icon and symbol inclined more towards luxury while the font suggested banquet/wedding hall.

The key challenge was to make the new brand reflect the same ethos of the phoenix bird while making it more peaceful and calming.

Challenge

BCVC’s as a brand has positioned themselves as a place that serves a diverse set of cultures for authentic and tailored funeral needs.

The old branding icon and symbol inclined more towards luxury while the font suggested banquet/wedding hall.

The key challenge was to make the new brand reflect the same ethos of the phoenix bird while making it more peaceful and calming.

Solution

We created multiple options for the simplified version of the Phoenix symbol. We focused on making the shape relevant and easy to remember.

One of the ways we arrived at the desired shape was through A/B testing. We created 7 options and placed a set of 10 emotions the shape could convey. The emotions were ranging from ‘Exciting’ to ‘Somber’ and ‘Peaceful’.

The logo which received the most approvals based on the right choice of emotions was chosen for further treatment.

Solution

We created multiple options for the simplified version of the Phoenix symbol. We focused on making the shape relevant and easy to remember.

UI/UX Design and Development

Interested in checking out want we can do for your Brand? We would love to hear your story.

Let’s connect.

905-814-4450 | sales@kloman.ca

Branding and Strategy