Challenge
Pink Attitude Team were aiming to position themselves on a global stage with their powerful message to work for the equal rights of south Asian women.
The old website focused on content that was targeted towards local audience with chunks of information sitting under five sections. Pages that create impact and trust were missing or were place under generic tabs.
The design was more template based than reflecting the brand’s ethos and personality.
The design was more template based than reflecting the brand’s ethos and personality.