Pink Attitude Evolution

Challenge

Pink Attitude Team were aiming to position themselves on a global stage with their powerful message to work for the equal rights of south Asian women.

The old website focused on content that was targeted towards local audience with chunks of information sitting under five sections. Pages that create impact and trust were missing or were place under generic tabs.

The design was more template based than reflecting the brand’s ethos and personality.

Solution

Starting with a re-organized sitemap we create a framework with consisted of benchmarking the strategies of global institutions.

We started with a clear sitemap and prototype structure to build site architecture. The menu was expanded and simplified, which helped the user locate information easily.

The UI design focused on AODA standards which avoided use of images, text, and effects which were not accessible. The site was built on WordPress CMS platform which puts the Pink Attitude team in control of the dynamic pages.

Keywords and SEO were carefully crafted to align with their social media presence and hashtags. Infographics were created for section which highlights the research of the topic.

Solution

Starting with a re-organized sitemap we create a framework with consisted of benchmarking the strategies of global institutions.

Branding and Strategy

Interested in checking out want we can do for your Brand? We would love to hear your story.

Let’s connect.

905-814-4450 | sales@kloman.ca

Pink Attitude Evolution